Breweries and the Craft of Managing Risks
There were more than 6,200 craft breweries operating in the U.S. in 2017, double the number from four years earlier.1While homegrown brewers may understand what goes into making a quality brew, they may be unaware of some risks that their growing craft breweries face, according to Reese Cann, a Travelers Risk Control Liability Specialist, who works with craft brewers on identifying and managing risks, from hosting special events to handling product recalls.
“Brewers typically understand how important it is to have clean tanks and production lines, because the impact can be immediate and spoil an entire batch,” Cann said. But there are other risks to consider. Master brewers can quit a brewery with a popular beer recipe in tow if contracts are not in place to protect the brewery’s intellectual property. Lack of proper liquor liability training can lead to the brewery being sued if, for example, an overserved patron causes a car accident.
Protecting Your Brewery as it Grows
Heath Kidd, Travelers’ Food Manufacturing INDUSTRYEdge Manager, says that craft breweries need to practice diligence as they expand from a homegrown company. This includes being aware of changing food safety regulations. For example, the FDA’sFood Safety Modernization Actfocuses on preventing foodborne illnesses and brings breweries under FDA regulation for the first time.
Here are seven ways to help protect your craft brewery from risk:
- 计划您对产品召回的回应。Suppose there’s a problem with a label, and an allergen, such as wheat, is not mentioned, or a foreign material is discovered in one of your bottles. Have a plan for everything, from how you will notify customers and get products off the shelf to how you’ll engage a lawyer and address consumer concerns on social media.
- 确保就业合同保护您的IP。Contracts should ensure that if a master brewer leaves the brewery, all recipes remain the property of the brewery and can’t be replicated at a competing brewery.
- Consider liabilities when holding special events.Events can present a range of risks, from injury to patrons who might slip in an area not intended for visitors, to security issues. Consider adding lighting, warning signs and blocking off areas of the brewery that might present tripping hazards or attract children. For larger events, an event management company can provide security and help manage risks.
- Work with an insurance company that works with craft brewers.Working with an insurance carrier with locations in multiple states and a global presence can help brewers as they expand.
Immediately starting the intake process on information eliminates any lost time where information can fall through the cracks, and it also provides resources to gather this information where a smaller company may not have the resources to handle mass call volumes.
酿酒师还将希望确保他们拥有各种技能，作为员工的一部分。除了手工艺酿造的专业知识外，从簿记到营销方面，拥有精通业务的员工也可能会有所帮助。工艺酿造协会，例如Brewers Association和Master Brewers Association of America, can be another good source of information for brewers as they grow.
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