With the COVID-19 outbreak, small businesses and their customers are facing unprecedented challenges. While caution must certainly be exercised, many small business owners are conducting business in new ways. From offering an online product demonstration to consulting with a key client, many are turning to virtual delivery methods to preserve revenue streams and strengthen customer loyalty.
Providing customer access to your products and services online can help buoy your business in turbulent times, while also establishing an additional delivery channel going forward. As you consider the move, keep in mind thatprotecting your company’s data您的客户必须是重中之重。
With an eye toward resilience and innovation, here are some ideas for adapting your business:
A great customer experience is the foundation of any successful business. However, moving your operations to cyberspace will require some practice as you explore new delivery methods. Know that your loyal and first-time customers won’t expect perfection in the early stages. There may be connectivity issues or camera glitches, but you should be able to iron out most of those wrinkles in no time.
One benefit of technology is the wealth of online resources available to enhance your knowledge. For every social media site or teleconferencing tool, there are numerous articles and virtual training modules on how to best leverage these applications to conduct business remotely. You can take learning one step further by enrolling in formal online classes. Watching how more established online businesses conduct training might give you new ideas for your own virtual services.
To build sales volume, you’ll want to start incrementally and measure customer response and acquisition rates. It’s unrealistic to expect that all of your customers will immediately adopt this new way of doing business. While some U.S. workers regularly telecommute and have familiarity with how virtual business takes place, many of your customers may require an adjustment phase.
As the learning curve flattens, you’ll likely find a steadier stream of customers making their way through your electronic gateway. Depending on your line of business, it might not be that difficult to transform in-person sessions into cyber sessions. From fitness instructors to financial services, meeting remotely can offer continuity that may be especially valuable to customers at this time.
2019年，像Facebook和Pinterest这样的社交媒体网站每月有近25亿个活跃用户。1Basic business pages are free, and paid ads are relatively inexpensive. Instagram is a photo app that allows you to post high-quality photos of products and marketing materials. The use of videoconferencing apps, such as Zoom and Skype, has skyrocketed since scores of employees have been asked to work from home due to COVID-19 restrictions.
随着人数的增加work remotely, and develop an increased comfort level with technology, you can find new markets and develop new products to serve them. Some businesses already leverage e-commerce platforms and virtual visits exclusively, and many companies take a hybrid approach. If you can use this challenging time to diversify your distribution pipeline and grow your contacts, those efforts can help you stay viable both during and after this crisis.
Build a Network
Meet and greets may need to wait, but many of these groups have internet forums and chat rooms where you can forge relationships and trade advice. And think of the free advertising, as few business owners would pass up the opportunity to exchange referrals through any respectable medium.
Consider Payment Processing Options
With so many people turning to digital means of activity and communication, gathering the opinions and feedback of customers and prospects now presents an excellent opportunity for you to expand your selection of products or scope of services. Scanning social feedback sites can also provide valuable insights. In the role of that fitness instructor, an online or email survey might reveal that you should consider creating virtual training sessions, a long-distance running program or nutrition counseling. Adding these services to your repertoire may help boost customer engagement and supplement your existing revenue streams.
Be Aware of Cyber Risks
当您探索新的在线交付方法时，请确保您采取步骤protect your company’s data, such as using strong passwords and othercybersecurity best practices，例如使用虚拟专用网络（VPN）而不是远程桌面协议（RDP），如果您需要从Home Wi-Fi连接到公司的网络。认识到网络盗贼的社会工程计划也很重要，他们可能会试图作为客户或您认识的其他人摆姿势。网络保险现在和将来可以帮助保护您的业务。
At Travelers, we recognize that no two days in business are ever the same. We also realize that each day in the current business environment is unlike any you’ve previously experienced. To that end, Travelers is committed to remaining a trusted partner and a steadfast resource as you push through and harness your strengths.
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